We kicked off this farm logo project with an internal meeting to review the client’s needs. Prior to starting concept development or the logo design process, we have our clients complete a creative questionnaire that allows them to communicate key information to us in writing. Through this phase of the logo design project, we were able to learn that the most important aspect for our client was to have clean lines and symmetry, and that their core target audience is anyone who enjoys fresh produce and meats. The client’s goal for the project was to come away with a more professional image for their farm.
With this information in mind, our graphic design team sat down to come up with logo concepts for the farm logo. We determined that we would utilize the rose from the name Rosewood, but in a manner that also conveyed the nature of the business — farming. Additionally, we would look to create logo options utilizing bold, clean fonts, as well as beautiful scripts to give our client some variety in options shown.
After the logo design direction meeting, our logo design team brought the concepts to our Director of Design and Creative Director for review. Our design directors provided some feedback and additional ideas that could be incorporated during the implementation of these new logo concepts into digital versions. Since both our Director of Design and our Creative Director are graphic designers themselves, they are able to really guide the logo design process to ensure that not only do we achieve the clients’ goals strategically, but that we also come away with logo designs that are original and meaningful.
When the logo concepts were finalized, we moved into the logo design phase. Here, our graphic designers created digital versions of the logo concepts. We selected and paired fonts, assessed color psychology and selected logo colors, and created custom logo icons to pair with the logo type. We considered everything from target audience to key applications in an effort to develop several farm logo options that would work for our clients.
In the first farm logo option, we utilized the shape of a rose to mirror the name, and paired that with lines that were indicative of farm land. The rose petals are comprised of crop rows, which also form the shape of the rolling hills of Kentucky, while the rosebud at the center doubles as a sunrise over the farm. This logo icon was flanked by a vintage script font, noting the buzz terms “fresh” and “local.” The script typeface offsets the bolder typeface, used for the words “Rosewood” and “Farms,” and provided an opportunity for us to balance the logo and ground the icon, all within a vintage, seal logo design.
The second farm logo option presented also included a symbolic rose; however, we introduced a more modern, minimalistic take on the flower’s design that lends itself to an evolving and growing family business. The farm’s location took a featured spot at the top of the mark, and the name of the farm was set in a bold, strong and on-trend typeface.
For our final logo option, we again incorporated a rolling hills illustration and a rising sun. This farm logo, which would also serve as the icon for the brand, brought all elements into a round shape that signifies the circle of life on a farm. This logo design is much more modern and mainstream than the other logo versions, and would provide the company with a new logo mark that resonates commercially.
Upon presentation of the farm logo options, our client felt that logo option one resonated with them the best. They loved the modern, yet rustic style of the farm logo, and felt that the logo icon was perfect for their use. There were no required changes to the custom logo design, and we were able to finalize it and provide the logo files to the client in time for their busy season.
Upon selection, the chosen farm logo went back to our Director of Design. At this point, she inspected the design to ensure that all elements were perfectly aligned and spaced. She then selected final logo colors, and these were identified in PMS, CMYK, RGB, and hex codes.
When the new logo is finalized and colors are selected, our graphic design team creates new logo files. These are provided to our client in PDF, EPS, JPEG, and PNG. We also provide all white files, all black files, and full color files. From there, we shared the new logo files with our clients at Rosewood Farms and began to work on a custom trailer wrap, labels, and attire for the farm.
If you’re digging this logo and our process, give us a call. We love cultivating brands that resonate with people and provide meaning to the work you do.